Thursday, May 26, 2005NBA Looks Into Ads on Uniforms
The recent comments by NBA Commissioner David Stern mark the first time basketball's chief has said he'd consider the policy change, which is being pushed by some teams.
"I don't doubt it will eventually happen, but at a price that recognizes that value," Stern said. Stern said the league's teams lost money this season, though he wouldn't be specific.
Dallas Mavericks owner Mark Cuban and New Jersey Nets Chief Executive
Brett Yormark are among team executives who say it's time to stop treating uniforms as commercial-free zones.
"If it were up to me, they would already be there," Cuban, whose $87 million payroll this season was second to the New York Knicks, said in an e-mail interview.
I wonder if this is Stern's first move to assure a labor agreement? It's obviously the players won't go for less money or shorter contracts, so he's got to make ends meet. Right?
NBA Could Cash in on Uniform Prestige [Bloomberg]